Good for the planet & your wallet
We offer a full lineup of carefully curated groceries that are the best of their kind, a little imperfect, and always delicious. Most importantly, our groceries help build a less wasteful world.
Items with cosmetic imperfections are deemed too unsightly for regular grocery stores. Small blemishes, scars, and wonky shapes can all make perfectly good food harder for producers to sell.
Some of our items are made with a tasty mix of leftover odds and ends, like chocolate bars made with leftover chips and pretzels.
Sometimes buyers will cancel an order at the last minute, leaving the producer stranded with ingredients. Our rescued items are a creative way to find a home for those ingredients and prevent food waste.
Not every strand of pasta or pre-made pie comes out the standard size, weight, or length they're supposed to be. But why should that mean they get thrown away?
The wonkiest and most weirdly formed produce can be hard for growers to sell. Since you can't taste these cosmetic quirks, sometimes the best solution is to turn them into something else, like salsa or grapefruit juice.
Upcycled ingredients are by-products that would normally go to waste but have been given a chance to shine. For example, we use okara flour, a nutritious ingredient left over from making soy milk, in many of our cookies.
Fresh, seasonal, farmers market-quality fruits and vegetables. Our produce selection celebrates quirky looks and odd shapes, prevents food waste, and provides farmers with additional revenue.
Stock your pantry without breaking the bank and support producers that share your values.
We sell cage-free and pasture-raised eggs plus cheese, milk, butter, and more from sustainable dairies near you.
Sweet, salty, upcycled, and rescued snacks, including fan favorites you can only get at Imperfect.
We're proud to offer a wide variety of affordable plant-based meats, dairy, and more.
Top-quality proteins like pasture-raised chicken and grass-fed beef from producers committed to animal welfare and using land and resources responsibly.
We are a grocery delivery service on a mission to reduce food waste. Shopping with us is simple.