Groceries with an impact
Small wins add up
Where you buy your groceries matters. Together, the Imperfect movement of farmers, suppliers, customers, and community partners has saved 172.5 million pounds of food from lesser outcomes.
Groceries with an impact
Where you buy your groceries matters. Together, the Imperfect movement of farmers, suppliers, customers, and community partners has saved 172.5 million pounds of food from lesser outcomes.
There are a lot of resources that go into every bite of food produced in the U.S.—water, fossil fuels, land, seeds, fertilizer, labor—but 35% of it goes to waste. That means that all of the hard work done by both the people and the planet is wasted too. Even worse, as food decomposes, it releases high levels of environment-harming methane.
In fact, the carbon footprint of wasted food in the U.S. is greater than that of the global airline industry. We know—holy guacamole! 🥑
Shopping with Imperfect is an easy, everyday way to waste less food and save the resources that went into producing the food in the first place. In one year, the average Imperfect Foods customer saves:
We work every day—at the farm, in the food supply chain, and in our homes—to do better and waste less food. Those collective efforts add up. When you shop with us, you're part of a community moving in the ripe direction, together.
We partner with farmers and producers to save fruits and vegetables, surplus food, and more from being wasted in the fields and on the shelves. Read a few of their stories.
Each year, $408 billion worth of food goes to waste in the U.S.—when much of that money could be going into farmers’ pockets.
We empower individuals to take action in their kitchen by rescuing food that would otherwise end up in landfills, and practicing waste-saving tips and tricks that add up.
Annually, 30 million tons of food go to waste in homes. But with every moment of meal planning and each scrap-tastic recipe, our customers are whittling that down.
We donate any products we don’t sell to 60+ incredible partners around the country working to fight hunger.
So far, we’ve donated 15.1 million pounds of food to help people facing hunger.
We quickly realized rescuing food also saves the water, greenhouse gasses, and other resources that go into producing that food (and which would otherwise also be wasted).
Reducing food waste is a seriously powerful way to change the world, but we’re not stopping there. Our company takes every opportunity possible to benefit people, communities, and the planet.
We’re committed to being an actively anti-racist company and the ongoing journey that work entails. Today that includes taking guidance from our Diversity, Equity, and Inclusion committee and prioritizing sourcing from BIPOC-owned suppliers wherever possible.
We’re bringing the same passion for saving food to reducing the carbon emissions of our business—with plans to become a net-zero carbon operation by 2030. This includes designing our packaging, delivery, and facilities to be as eco-friendly and efficient as possible.
By 2026, we will convert all of our fulfillment centers to 100% renewable power. Last year, our largest fulfillment center in Los Angeles made the switch to become entirely solar-powered. That’s the equivalent of taking 470 cars off the roads for an entire year.
We're the first national grocer to offer a packaging return program right from your doorstep, so far collecting more than 6.5 million pounds of it to reuse and recycle. More proof that together, we’re apple-solutely unstoppable.
We’re building toward a fully electric fleet, and our drivers avoid emissions by delivering to each neighborhood in one trip. In 2021, our deliveries resulted in 13,986 fewer tonnes of greenhouse gasses than if each customer went to the grocery store themselves.
