Cut your grocery bill and your food waste

Get exclusive savings on high-quality groceries that we save from going to waste.

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grocery and produce delivery items
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How It Works

Save money on groceries...

Convenient grocery delivery that’s actually affordable (and fun!)

  • Shop 1000+ items like ugly produce, meat, seafood, dairy, bakery, and snacks
  • Save on high-quality organic groceries compared to regular grocery store prices
  • Skip a box or cancel anytime
  • Fight food waste with every order
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How we make fresh so affordable

When high-quality food looks a little different than normal — produce that’s too big or small, less familiar cuts of meat, or pantry items with outdated packaging — we source these healthy options directly and deliver them to you at a discount. You support trusted farmers and producers without overpaying. Why shop anywhere else?

fresh peppers

What makes it "imperfect"?

quality guarantee

Quality you can taste

We’re so confident in the quality of our produce and groceries, we’re putting our money on the line. If anything in your delivery doesn’t live up to our quality standards, we’ll make it right ASAP.

Our customers have saved 139 million lbs of food

Hungry for more?

We are a grocery delivery service on a mission to reduce food waste. Shopping with us is simple.

  1. Sign up and share how you like to shop through a quick quiz.
  2. We assign you a shopping window and delivery day, based on where you live.
  3. Each week, we’ll start your cart pre-filled with food we think you’ll like based on your preferences and what’s in season. You’re free to add and remove items to build the perfect order for you.
  4. We deliver your order on the same day every week to reduce emissions.